Vesti ot PROTEKa
Vesti ot PROTEKa is a specialized business publication intended for pharmacy executives and pharmacists.
Circulation – 25,000 copies
Format – 250х345
Periodicity – once every two months
Distribution – FREE OF CHARGE, when the order is delivered to a pharmacy
Distribution channels – large and middle-sized pharmacy chains, retail pharmacies
Distribution geography – throughout the Russian Federation
Advertising capacity – placement of adverts, placement of sponsored articles, integration into editorial materials (advertorial), special-purpose projects: information graphics, cover publications. Formats are subject to sampling.
Client’s Portal is a specialized service for pharmacy employees which integrates, on a single platform, the convenient tools for collaboration with CV PROTEK and a data resource with up-to-date information about the pharmaceutical market.
Number of users - 30,000
User structure – large and middle-sized pharmacy chains
Coverage – throughout the Russian Federation
Traffic – 30,000 unique users per month, 148,000 page views, average time of a web-site visit – 25 minutes
Advertising capacity - placement of banners, information and advertising articles, presentations.
Idei dlya Pervostolnika magazine
Specialized encyclopedic nosology magazine for dispensing chemists.
Circulation: 25,000 copies (distributed together with the Vesti ot PROTEKa newspaper)
Frequency: once in two months
Coverage: whole Russia
Advertising opportunities: placement of advertisements, feature articles, and integration into the editorial material.
Poisk Lekarstv is a public service to search medicines, and information on their availability in pharmacies in more than 65 regions of Russia (http://poisklekarstv.ru).
Number of visitors per month: 400,000
Advertising opportunities: placement of banners.
Public internet portal that brings together pharmaceutical institutions and provides customers with a single service for medicines search and order.
Number of users per month: 8,000,000.
Coverage: 78 regions of the Russian Federation (15,000 pharmacies).
Number of items: 15,000.
Advertising opportunities: posting of banners and advertorials with integrated information about medicines which can be ordered immediately, positioning of products as top products, positioning under "Product of the Day" category, indication of international non-proprietary names of products, names and producers in the search box, positioning in Section "Our Partners".
PROTEK University is a research and educational project for pharmacists and pharmacologists.
Format - posting of webinars on the client portal Target audience - pharmacy managers and pharmacists Viewership - 1,500 - 2,000 views within 2 weeks Coverage - large and medium-size pharmacy chains all over the Russian Federation Advertising opportunities: thematic webinars with product integration (15-20 minutes), commercials before and after the webinar, webinars about the product.
Consolidated price list system for ordering medicines by pharmacies from 450 distributors.
Number of users: 20,000 pharmacies throughout Russia, 2,295 pharmacies in Moscow
Users structure: 58% non-chain retailing
Coverage: whole Russia
Advertising opportunities: placing advertisements at program startup, placing advertising banners in the price list, posting news, as well as the provision of data on secondary and tertiary sales (in 2 sections: a) sales by distributors to pharmacies: 450 distributors, 20,000 pharmacies; b) sales by pharmacies to end consumer: 3,500 pharmacies).