Program “My Health”
The program “My Health” is a common project of CV PROTEK and the leading pharmaceutical companies aimed to make available for patients necessary treatment and to encourage adherence to the medical therapy prescribed by the attending doctor.
Medical therapy becomes more affordable for the patience participating at the program due to substantial discounts as high as 15%. Furthermore, personal extra discounts are provided for those who buy medication in course volumes.
The patients may buy pharmaceutical products at the reduced price when they use points earned with previous purchases at the pharmacies.
At the beginning of 2018, the list of medicinal products under “My Health” program has included more than 250 items of which the course, expensive and rare medicines are of particular importance for patients.
The program “My Health” is available at more than 15,000 pharmacies all over the Russian Federation - pharmacies of the marketing union “ProApteka” and when buying medicines via “ZdravCity” online-resource.
The medicines at discounted prices are available not only for end consumers but also for charity funds.
For the manufacturers this program is an absolutely new tool for promotion of products of various groups:
- OTC medicines and inexpensive generics - through implementation of traditional trade marketing projects
- original and prescription medicines including expensive and rare ones - through comprehensive patient support programs
Program participation condition is granting 15% discount for the product within 6 months at least.
We guarantee the pharmacies participating at the program “My Health”:
- customer retention strengthening due to substantial discounts for medicines and other benefits of the program.
- guaranteed additional customer traffic due to the versatile algorithm of information sharing and customer engagement in the program through medical officers and network of major partners.
A pharmacy may integrate its own loyalty system in the program and contribute to co-financing of purchasing by means of extra discounts or points for repeat purchasing.
The program “My Health” protects the interests of patients and meets business needs of all partners.