ZdravCity website won Go ePharma Awards
Website nomination of Go ePharma Awards established by the GoMobile marketing agency. The laureates were awarded online on 26 March at epharma.goawards.ru.
GoMobile has analyzed the state of the ePharma market in Russia on the eve of legalization of distance selling of medicines. Based on the research data, a rating of 25 strongest players in this segment of the pharmaceutical market was developed, which were awarded the GoePharmaAwards in the following nominations: “Best Service”, “Best Application”, “Best Website”, “Best Marketing”, “Best Online Pharmacy”.
When determining the winners, data on the assortment, price levels, delivery organization, design and functionality of mobile applications and sites, and digital promotion strategies were taken into account. Among the laureates and nominees of the award were the sites of the drugstore chains Zhivika, Planeta Zdorovya (Planet of Health), Samson Pharma, Apteka ot sklada (Pharmacy from a warehouse), as well as online resources Apteka.ru, Apteka Minitsen and others.
“For an online service whose task is to provide the end consumer with the most comfortable conditions for ordering medicines and goods for beauty and health, high assessment of its electronic platform in the form of a victory in the“ Best Site ”nomination is extremely important. We are constantly working on the functionality of ZdravCity resource. In the context of legalization of online sale of OTC products, we plan to launch the delivery service first on ZdravCity website, and a little later in the mobile application. Today our professionals together with logistics partners are actively carrying out preparatory work to launch the option, that will undoubtedly be a new step in development of the entire e-commerce segment”, said Dauren Abeuov, head of e-commerce at CV Protek.
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